In AmA workshops we follow the four-stage cyclical theory of learning; Kolb’s experiential
learning theory is a holistic perspective that combines:

DO: The first stage, concrete experience (CE), is where the learner actively experiences an
activity such as a lab session or field work.

OBSERVE: The second stage, reflective observation (RO), is when the learner consciously
reflects back on that experience.

THINK: The third stage, abstract conceptualization (AC), is where the learner attempts to
conceptualize a theory or model of what is observed.

PLAN: The fourth stage, active experimentation (AE), is where the learner is trying to plan how
to test a model or theory or plan for a forthcoming experience.

In Learning by doing learners will:
- Be actively involved in an experience
- Reflect on this experience
- Relate this experience to his work environment
- Possess new concepts gained from his experience
- Apply this outcome directly in real-life setting